HOLISTIC BUSINESS

Joe Vitale is a brilliant teacher of prosperity in business. He's got one of my articles - an outline to Holistic Marketing on http://www.mrfire.com/article-archives/guest-articles/holistic-marketing.html

Holistic Marketing Must-Do's:
1.Set the example of your work – where is the benefit of what you have learnt to you yourself? Demonstrate that in the world.
2.Get regular treatments yourself – or dose yourself with flower remedies, get swaps etc.
3.Visualisation. Visualise the good effect of your work on dozens of people every day. That draws them just as fast as advertising.
4.If you are a healer, send healing to your clients after their sessions too.
5.Meditation. Spend at least two minutes a day visualising yourself where you want to be next year. Do this until you feel deep, pleasant emotion because then you are starting to manifest it.
6.Use affirmations.e.g: 'My work is loving, effective and much sought-after.'
7.Prayer. Ask to be shown how to reach people – and what, if anything you need to amend.
8.Address prosperity issues – to do with spirituality and wealth. Work out what your issues around finances and marketing are and do what you can to heal them.
In a nutshell – live your therapy or work. If it's not working for you, why are you trying to sell it to somebody else?

Decide who you are and what makes you and your business special.

Set yourself a silly annual goal like testing out all the crème brulees in the country or seeing all the pre-Raphaelite paintings. If you have a life, you'll resonate that in your business.

If people say you charge too much say: 'My fee includes this, this and this…what do you want me to leave out?' Remember, your fee is about the time you took to learn all this.

If other people are doing better than you check out your own resistances to success. Good affirmation: 'What God does for others, He now does for me – and more.'

Social World/Human nature responds to:
Passion;
Attention-getting devices – campaigns, special offers;
Sound-bites - attention spans are short;
Name of business – make it catchy;
Humour;
Repetition.

Mailing List
Start a customer newsletter including. quotations and articles. Give out for free whenever you can. Email is easiest. And send to radio stations, newspapers, TV too.
Start with the old favourite, the Tip Sheet: a concentrated list of 6-12 ideas around all aspects of your subject.

E.g.
Ten practical uses for aromatherapy oils
Ten things you can do to help yourself with acupressure
Ten ways to relieve stress
Ten tips for a prosperous life

Establish Yourself as an Expert
Have feedback forms that can be used for testimonials on leaflets or your website.
Notice what magazines are writing about and how it pertains to you and suggest new angles.

Contact radio stations – 'I'd love to talk to you about what I'm doing' – most have slots for therapists/life coaches.

Letters to the Editor…read more than any other part of the paper. Positive letters WILL get published - whenever you see an article in your area of expertise, ADD TO IT with a letter. 'Readers might also like to know that…Tell them why you're commenting as an expert. 'As someone who…I was delighted to read….I do the same…

Write for your association magazine.

Write columns for websites.

Articles, newsletters, conferences in our field. MBS etc.

CDs of meditations/tips/ideas to help people.

Volunteer work…hospice? Prisons?

Holistic Marketing Must-Do's:
1.Set the example of your work – where is the benefit of what you have learnt to you yourself? Demonstrate that in the world.
2.Get regular treatments yourself – or dose yourself with flower remedies, get swaps etc.
3.Visualisation. Visualise the good effect of your work on dozens of people every day. That draws them just as fast as advertising.
4.If you are a healer, send healing to your clients after their sessions too.
5.Meditation. Spend at least two minutes a day visualising yourself where you want to be next year. Do this until you feel deep, pleasant emotion because then you are starting to manifest it.
6.Use affirmations.e.g: 'My work is loving, effective and much sought-after.'
7.Prayer. Ask to be shown how to reach people – and what, if anything you need to amend.
8.Address prosperity issues – to do with spirituality and wealth. Work out what your issues around finances and marketing are and do what you can to heal them.
In a nutshell – live your therapy or work. If it's not working for you, why are you trying to sell it to somebody else?

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